The smart Trick of Johnnie Walker Blue Label Ultra That Nobody is Discussing

Inside our quest to the lightest bottle feasible, we took our eyesight to some team of pro glassmakers. Discovering styles and glassblowing tactics to minimise glass usage devoid of compromising sturdiness.

This new, lightweight bottle is really a issue of exquisite natural beauty; but more importantly, it demonstrates what is possible In relation to lightweighting glass. We are going to continue on implementing these learnings throughout our array, having additional progressive strides as we glance to the future of Scotch.”

Diageo’s experimented with sustainable packaging prior to—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle would be the tip of your spear for glass—especially for companies wishing to offer in Europe.

At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has long been produced by adopting a take a look at-and-learn model, coming up with and Checking out without having limitation and imagining what the way forward for light-weight luxurious packaging could bring.

Worldwide Layout Director at Diageo, Jeremy Lindley who led the design task, explained, “Johnnie Walker Blue Label Ultra was born away from an ideation session checking out the future of luxury. With other categories going to light-weight – for example eyewear and substantial-functionality cycling – we questioned whether or not luxurious spirits could observe go well with. “We took our vision to a workforce of pro glassmakers and through a five calendar year examination-and-find out procedure slowly found out how to build stylish, light-weight glass.

This new, lightweight bottle can be a thing of exquisite attractiveness; but additional importantly, it demonstrates what can be done With regards to lightweighting glass. We are going to continue on implementing these learnings throughout our range, using a lot more more info progressive strides as we look to the future of Scotch.”

We hope that our discoveries should have a positive influence inside the wider market and support find new alternatives for lighter, lessen carbon packaging alternatives.”

Certainly—this collectible version may be requested on the internet and transported securely for your door with signature confirmation.

Weighing one hundred eighty grams, the Blue Label Ultra bottle is often a glimpse into the way forward for sustainable luxury spirits packaging

Nevertheless, the know-how does not but exist to roll out the Ultra bottle completely. Diageo hopes this will transform, and it has already been granted a patent to continue advancement. 

The complex worries that lightweighting offers led us to include various style and creation requirements that we could not have envisaged At the beginning of our journey; with the need of the tear drop form which We now have moulded to even now mimic the enduring square type of Johnnie Walker bottles, for the addition of a protecting cage to permit for your round base, as well as the hand-producing and filling of each person bottle to avoid damages in production.

With much less than 888 bottles produced globally, each bottle is separately numbered and introduced inside of a luxurious collector’s situation.

We figured out that the lightest, strongest glass bottle you can also make without having compromising durability is often a teardrop shape.

The reveal of Johnnie Walker Blue Label Ultra signals the brand’s commitment to innovation, with hopes that the ground-breaking style could inspire the more magnificent, lightweight, and reduced-carbon whisky bottles of tomorrow. 

“You may say It can be handy that we’re finding forward from the curve with all of the legislation. But we’d started off [Ultra] right before [PPWR procedures] had been printed,” claims Lindley, including that it’s crucial for Diageo to prioritize because it’s a “sizeable transform for [all our liquor groups] to be contemplating minimum possible packaging body weight.

Dr. Walker sought out liquids from distilleries such as Oban, Brora and Royal Lochnagar, as well as a range of ghost whiskies, very first built in distilleries that have due to the fact shut.

Johnnie Walker set out to progress the spirits sector by experimenting with lightweight glass for its luxurious whiskies, impressed by the development in direction of 'delicate' in lieu of 'weighty' luxurious. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.